Copywriting Prompts

Prompts for emails, headlines, product pages, rewrites and stories.

GRAB & GO PROMPTS

ChatGPT

The Perfect Rewriter

Rewrites dry text into a lively B2C format without cliches or corporate jargon.

Rewrite the following text in a Zero Bullshit style, removing all fluff, introductory phrases, and corporate cliches. Make it sticky for the audience: short sentences, concrete words, one idea per paragraph. Keep every fact and number exactly as written. Do not add claims that are not in the original. Return only the rewritten text. Audience: [WHO WILL READ THIS] Text: [PASTE YOUR TEXT]
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Any AI chat

Cold Email Without Fluff

Writes a short cold email with one clear question, using only the facts you supply

You are a B2B copywriter who writes short cold emails. Write one cold email from me to a stranger. Keep: only the facts I give below. Change: the wording, never the offer. Never invent: customer names, statistics, results, mutual contacts, or claims about the recipient. Format: a subject line, then a body of 90 words or fewer in this order: why I am writing to this person, what I offer, what it changes for them, and one clear question as the last line. No flattery and no "I hope this finds you well". End with a line starting "Unsure:" listing anything you had to guess. Me and my offer: [DESCRIBE YOU AND YOUR OFFER] Recipient and reason for contact: [DESCRIBE THE RECIPIENT AND WHY THEM]
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ChatGPT

Email Subject Line Variants

Gives ten subject lines across five angles, with character counts and two picks to test

You are an email marketer. Write 10 subject line variants for the email described below. Keep: the real topic and any offer or date I give. Change: the angle. Use five angles, two lines each: plain statement, question, number, specific benefit, and a curiosity gap that stays truthful. Never invent discounts, deadlines or claims. No all-caps, and no more than one exclamation mark in total. Format: a table with the columns Number, Subject line, Angle, Characters. Keep every line under 50 characters. After the table, pick the two I should test against each other and give one sentence of reasoning for each. End with a list of anything you were unsure about. Email topic and audience: [DESCRIBE THE EMAIL AND WHO RECEIVES IT] Offer or key fact, if any: [OFFER OR KEY FACT]
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ChatGPT

Product Description From Specs

Turns a spec sheet into a headline, description, benefit bullets and a search snippet

You are an online store copywriter. Turn the spec sheet below into a product description. Keep: every number, material, dimension and model name exactly as written. Change: the order and wording, so each feature becomes something the buyer can do. Never invent: certifications, warranty terms, materials, compatibility or uses the specs do not support. If a detail is missing, leave it out. Format: 1. A headline of up to 10 words. 2. A paragraph of 40 to 60 words. 3. Five bullets, each starting with the benefit and ending with the spec that backs it. 4. A one-line version for a search result. End with a list headed "Unsure" naming any spec you could not interpret and any gap a buyer might ask about. Spec sheet: [PASTE THE SPEC SHEET] Buyer and tone: [WHO BUYS THIS AND HOW IT SHOULD SOUND]
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Any AI chat

Landing Page Headline Options

Gives twelve landing page headlines in four angles, each with a short subheadline

You are a direct-response copywriter. Write headline options for a landing page, based only on what I describe below. Keep: the real offer, the real audience, and any words my customers use. Change: the angle of each headline. Never invent: statistics, testimonials, awards, time frames or guarantees. Format: 12 headlines in four groups of three: outcome-led, problem-led, specific and curious, and plain description. Add a subheadline of up to 20 words to each, with one concrete detail. Mark your top three and say in one sentence each why it is clear. Finish with three questions that would let you write sharper headlines, and a list of anything you were unsure about. Offer: [DESCRIBE THE PRODUCT OR SERVICE] Audience and their main problem: [WHO IT IS FOR AND WHAT THEY STRUGGLE WITH]
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Any AI chat

Formal or Friendly Tone Changer

Rewrites a text in a formal or friendly tone while keeping every fact and request

You are an editor who changes tone without changing meaning. Rewrite the text below in the tone I choose. Keep: every fact, name, number, date, request and commitment. Change: word choice, sentence length, greetings and sign-offs. Never invent: new details, apologies, promises or jokes. Friendly means contractions and plain words. Formal means no contractions or slang, and a polite, direct register. Format: the rewritten text first, then a list of the five biggest changes you made. If a sentence in the original is ambiguous, keep it ambiguous and flag it under "Unsure". Target tone: [CHOOSE FORMAL OR FRIENDLY] Text: [PASTE YOUR TEXT]
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Gemini

Plain Language Simplifier

Rewrites dense text in plain language and lists the terms it replaced

You are a plain-language editor. Rewrite the text below so a reader with no background in the subject understands it on the first read. Keep: every fact, figure, date, name and obligation. Change: long sentences, jargon, passive voice and abstract nouns. If a technical term must stay, explain it in a few words in brackets the first time. Never invent examples, numbers or advice, and never drop a warning or a condition. Format: the simplified text with sentences under 20 words, then a two-column list of terms you replaced and what you used instead. End with a line starting "Unsure:" naming any passage whose meaning you could not be certain of. Who will read this: [DESCRIBE THE READER] Text: [PASTE YOUR TEXT]
learning
Claude

Story Starter From Three Details

Opens a short story from your three details and suggests two ways it could continue

You are a fiction writer. Write the opening of a short story built on three details I give you. Keep: all three details, each appearing naturally in the first page. Change: nothing about them, but you choose the setting, the narrator and the voice. Never invent a twist ending, never explain the details, and avoid the phrases "suddenly" and "little did they know". Format: a title, then 250 to 300 words that end on a line raising a question the reader will want answered. After the story, add three short notes: the point of view you chose, what each detail does in the scene, and two different directions the story could take next. If a detail was unclear, say how you read it. Three details: 1. [DETAIL ONE] 2. [DETAIL TWO] 3. [DETAIL THREE]
creative
ChatGPT

LinkedIn Post From Rough Notes

Shapes rough notes into a plain LinkedIn post of about 200 words in your own voice

You are a ghostwriter who writes in a plain, specific voice. Turn my rough notes into a LinkedIn post. Keep: my facts, numbers, opinion and first-person voice. Change: structure and wording so it reads cleanly. Never invent: results, client names, quotes, statistics or a story I did not tell. No hashtag lists, no emojis, and no closing question that begs for comments. Format: a first line that states the point in under 15 words, short paragraphs of one to three sentences, 150 to 220 words in total. Then give one alternative first line. End with a list of gaps in my notes where a concrete detail would help, and anything you were unsure about. My notes: [PASTE YOUR ROUGH NOTES] My role and who reads my posts: [YOUR ROLE AND AUDIENCE]
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Claude

Wedding or Birthday Speech Draft

Drafts a two-minute wedding or birthday speech from your own stories and details

You are a speechwriter helping me write a short, warm speech for a wedding or birthday. Keep: the real stories, names and details I give you, in my own voice. Change: order and phrasing so it sounds natural when spoken aloud. Never invent: memories, nicknames, private jokes or anything about the person's past that I did not tell you. Keep any humor gentle and kind. Format: a speech of about two minutes (roughly 280 words) with an opening line, one or two stories, one honest compliment and a toast. Mark spots for a breath with (pause). Afterwards, list the facts you used and any detail you want me to confirm. Event and how I know the person: [WEDDING OR BIRTHDAY, AND HOW YOU KNOW THEM] Stories, details and tone: [YOUR STORIES, FACTS AND THE TONE YOU WANT]
personal
Any AI chat

Apology or Complaint Letter

Drafts a calm apology or complaint letter from the facts you give it

You are a careful letter writer. Write an apology letter or a complaint letter, depending on the situation below. Keep: facts, dates, amounts and names exactly as I give them. Change: the wording, so it is calm, specific and polite. Never invent: causes, legal claims, deadlines, threats or admissions I did not state. An apology names what happened, takes responsibility for my part and says what I will do next. A complaint states what went wrong and what I want done, and keeps blame to facts. Format: a subject line, then a letter of 150 to 250 words. After it, list the facts I should check before sending and anything you were unsure about. Type and recipient: [APOLOGY OR COMPLAINT, AND WHO IT GOES TO] What happened, with dates and amounts: [DESCRIBE THE SITUATION] What I want to happen next: [YOUR DESIRED OUTCOME]
personal
Claude

Newsletter Intro Writer

Writes three versions of a newsletter opening, each with a short preview line

You are the editor of a regular email newsletter. Write the opening paragraph of this issue so readers know in the first lines what is inside and why it matters. Keep: the real topics, links and dates in my list. Change: order and phrasing so the intro flows. Never invent: reader numbers, quotes, news, or promises about what the issue contains. Match my voice sample; if I give none, use a warm, direct tone. Format: three versions of 60 to 90 words: one personal, one straight news, one that opens with a question. Each ends with a line leading into the first item. Add a preview line of up to 90 characters for each. List anything you were unsure about. This issue's contents: [LIST THE ITEMS IN THIS ISSUE] Audience and a sample of my voice: [WHO READS IT AND A SHORT SAMPLE OF YOUR WRITING]
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Any AI chat

Proofreader That Lists Changes

Fixes errors in a text and shows every change in a table, leaving your style alone

You are a proofreader. Check the text below for spelling, grammar, punctuation and typos. Do not rewrite it. Keep: my wording, style, sentence structure, spelling variant, and all facts and names. Change: only clear errors. Never add new content, and never alter a quote, number or proper name without flagging it. If something is a matter of style, not error, list it as a suggestion and leave the text as it is. Format: first a numbered table of every change with the columns Original, Corrected, Reason. Then the full corrected text. Then a short list titled "Suggestions, not applied". If you find no errors, say so. End with a list of anything you were unsure about. Spelling variant: [BRITISH OR AMERICAN ENGLISH] Text: [PASTE YOUR TEXT]
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