Marketing Prompts

Prompts for customer research, launches, ads, emails and social posts.

GRAB & GO PROMPTS

Claude

Customer Persona From Reviews

Builds one customer persona from pasted reviews, using the customers' own phrases.

Act as a customer research analyst. Read the reviews below and build one customer persona based only on what the reviews say. Give: a short description of who this customer is, the job they wanted done, what pushed them to buy, their main frustrations before and after buying, the words and phrases they use (quoted exactly from the reviews), and what they say they value most. Do not invent age, job title, income or any detail that is not in the reviews; if a detail is missing, write 'not in the reviews'. Present the result as labeled sections. Then list what you could not tell from this sample and how many reviews support each main point. Product or service: [WHAT THE REVIEWS ARE ABOUT] Reviews: [PASTE YOUR REVIEWS]
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ChatGPT

Ad Copy Variants

Writes ad headlines and descriptions for one offer, each tied to a different angle.

Act as a direct-response copywriter. Write ad copy for one offer. Give 8 headlines of up to 30 characters and 4 descriptions of up to 90 characters. Spread them across four angles: the problem solved, the main benefit, a concrete detail about the offer, and a clear call to action. Label each line with its angle. If the platform uses different limits, follow those and say which you used. Use only the facts I supply. Do not invent discounts, deadlines, reviews, ratings or claims about being the best. Keep the tone plain and direct. Return a table with the columns Angle, Text, Characters. End with anything about the offer I should clarify. Offer: [WHAT YOU ARE SELLING AND THE PRICE OR TERMS] Audience: [WHO THE ADS ARE FOR] Platform: [WHERE THE ADS WILL RUN]
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Claude

Competitor Page Teardown

Breaks down a competitor page you paste in: structure, claims, proof and gaps.

Act as a marketing analyst who studies sales pages. Analyze the competitor page text below. Do not browse and do not assume anything beyond the pasted text. Give: the page's apparent goal and target reader, its heading structure, the main claims and what proof backs each one, the calls to action, and the topics it leaves out. Then compare it with my page summary and list 5 specific gaps or opportunities for my page. Quote the competitor's wording only where it matters, and never invent numbers, results or design details you cannot see in the text. Present the competitor analysis as a table and the opportunities as a numbered list. Finish with what you could not judge from text alone. My page summary: [WHAT MY PAGE OFFERS] Competitor page text: [PASTE THE COMPETITOR PAGE TEXT]
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Gemini

Two-Week Social Calendar

Plans 14 days of social posts with topics, formats and short draft captions.

Act as a social media planner for a small business. Create a 14-day posting calendar with the number of posts per week that I give. Mix formats (short video, image, text post, audience question). For each post give the date, topic, format, the main point in one sentence, a draft caption of up to 30 words, and a simple call to action. Rotate between teaching, behind the scenes, customer stories and offers, with at most one direct offer per week. Use only facts I give. Do not invent customer quotes, results, events or statistics; where a real example is needed, write 'add a real example here'. Return a table. End with what you need from me to finish the posts. Business and audience: [WHAT YOU DO AND WHO FOLLOWS YOU] Posts per week: [NUMBER] Start date: [DATE] Themes or news to cover: [TOPICS]
creative
Any AI chat

FAQ From Support Tickets

Turns pasted support tickets into a grouped FAQ with short, plain answers.

Act as a support content editor. Read the support tickets below and write an FAQ section from them. Group similar questions, pick the 8 to 12 most frequent, and order them by how often they appear. Write each question the way customers phrase it and each answer in 2 to 4 plain sentences. Base every answer only on the answers given in the tickets or in my policy notes. Do not invent policies, prices, timeframes or promises; if the correct answer is not given, write 'needs confirmation' instead of guessing. Remove names, emails and order numbers. Return the FAQ as a numbered list with the count of tickets behind each question. End with the questions that came up only once and the answers I should confirm before publishing. Policy notes: [PASTE ANY OFFICIAL POLICIES] Tickets: [PASTE YOUR SUPPORT TICKETS]
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Gemini

Email Sequence Outline

Outlines a five-email sequence with timing, subject lines and key points for each.

Act as an email marketer. Outline a sequence of 5 emails for the situation below. For each email give the send timing, the one goal, 3 subject line options, the key points in order, and one clear call to action. Make each email add something new instead of repeating the last one. Use only the facts I provide about the product and the audience. Do not invent testimonials, numbers, deadlines or discounts; mark any place that needs one with 'add real example'. Keep the tone plain and respectful of the reader's time. Return the outline as numbered sections. End with a short list of the information that is missing and the assumptions you made. Sequence type: [WELCOME, ABANDONED CART, RE-ENGAGEMENT OR OTHER] Product or offer: [WHAT YOU SELL] Audience: [WHO THEY ARE AND WHAT THEY DID] Main action you want: [GOAL]
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Any AI chat

Value Proposition Sharpener

Turns a rough pitch into five clear value proposition options in plain words.

Act as a positioning copywriter. Turn my rough pitch into a clear value proposition. Keep the facts and benefits I state; change only the wording and the order. Write 5 versions, each one sentence of up to 25 words, each with a different focus: the customer's problem, the outcome, how it works, who it is for, and what sets it apart. Then write one two-line version for a website headline and subheading. Use plain words and no hype, and avoid claims like best, leading or number one. Do not invent features, numbers, customers or results. Return a numbered list. At the end, list the vague phrases in my pitch that you could not make concrete and the questions I should answer to fix them. Target customer: [WHO IT IS FOR] Rough pitch: [PASTE YOUR PITCH]
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ChatGPT

Customer Research Survey Questions

Writes a short survey of neutral questions that match one research goal.

Act as a market researcher. Write a survey of 8 to 10 questions that helps me learn the research goal below. Use a mix of question types: multiple choice, rating scale, and 2 open-ended questions. Keep every question neutral, with one idea per question, no leading wording and no jargon. Put easy questions first and sensitive ones last. For each question give the question text, the answer type, the answer options where needed, and the decision the answer would inform. Do not invent customer data or expected results. Add a one-sentence introduction for respondents that states how long the survey takes. End with a note on any question that may bias answers and a suggested fix. Research goal: [WHAT YOU WANT TO LEARN] Respondents: [WHO WILL ANSWER]
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Any AI chat

Product Launch Plan

Turns a product description and a date into a week-by-week launch plan with owners.

Act as a product marketing lead. Build a launch plan for the product below, working back from the launch date. Give a week-by-week table with columns: week, goal, tasks, owner role, what must be ready. Cover the announcement message, the audience to tell first, the channels, the materials to prepare and what to check on launch day. Use only the facts I give you. Do not invent budgets, numbers or results. After the table, list the three biggest risks and what you still need to know from me. Product: [WHAT IT IS AND WHO IT IS FOR] Launch date: [DATE] Team and channels I have: [LIST THEM]
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Claude

Positioning Statement Builder

Writes three positioning statements from your notes and says who each one fits.

Act as a brand strategist. From the notes below, write three different positioning statements for my product. Use this form for each: for [audience] who [need], [product] is the [category] that [main benefit], unlike [alternative], because [reason to believe]. Base every part on my notes. If a part is missing, write MISSING there and ask me for it, and never make up a proof point. After the three statements, say in one line each which audience it suits best and what it gives up. Finish with the one question whose answer would improve all three. Notes about the product, customers and alternatives: [PASTE YOUR NOTES]
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ChatGPT

Testimonial Request Email

Drafts a short, polite email asking a happy customer for a testimonial.

Act as a customer marketing manager. Write a short email asking the customer below for a testimonial. Keep it under 120 words, friendly and specific to what they bought. Make saying yes easy: offer three short questions they can answer in two minutes, and say where the testimonial will appear. Do not put words in their mouth, do not offer payment or discounts, and do not exaggerate our relationship. Give two subject line options. After the email, add a one-line follow-up I can send a week later if there is no reply. Customer and what they bought: [NAME, PRODUCT, WHEN] Where I will publish it: [WEBSITE, SOCIAL, OTHER] My name and role: [NAME, ROLE]
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Gemini

Webinar Outline Builder

Plans a webinar minute by minute: opening, sections, examples, questions and close.

Act as an event producer. Plan a webinar on the topic below for the audience I describe. Give a minute-by-minute outline as a table with columns: time, section, what the speaker says or shows, how the audience takes part. Include an opening that states what people will be able to do afterwards, three to five main sections each with one concrete example, a question break, and a close with one clear next step. Keep the total length to the time I give. Do not invent statistics, case studies or guest names. End with a title option list of five and the three things I should prepare first. Topic: [TOPIC] Audience: [WHO THEY ARE AND WHAT THEY KNOW] Length: [MINUTES]
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